Thought Leadership

10 Mistakes Value Added Resellers Make in Business Planning

Every business should have a business plan. Unfortunately, even though many of the underlying businesses are viable, sometimes plans fail to hit the mark.  Cardinal Points offers ten mistakes that you may be making in planning for the upcoming year and some considerations for creating a plan that helps you stay on target.

4 Musts of a Managed Service Business

For managed service providers being poised for growth is a key component of profitability.  Yet, preparing your business to scale is not an easy task.  Cardinal Points offers four ideas you must embrace to effectively build a thriving business. 4MustsForMSP

Critical Thinking to Capture Line of Business

As IT decision making moves from the office of the CIO and into the hands of the Line of Business, Solutions providers must change the nature of their client conversations to succeed. This resource provides 5 steps to consider to capture the attention of Line of Business (LOB) executives.

Defining Your Ideal Client

One of the most important elements of a powerful growth strategy is understanding your ideal target client profile. Effectively understanding who makes an ideal client allows you to build your entire business, message, product, services, sales and support around attracting and serving this narrowly defined group. This document provides 21 questions your firm should be asking […]

L6® Methodology

To facilitate the transformation required in this rapidly changing marketplace, Cardinal Points Group developed the six-step L6® Methodology to help business owners, leaders and IT professional service providers assess their business model. This powerful and proprietary tool is essential to successfully navigating business transformation; it provides insights and actions needed to evaluate your business and […]

Due Diligence Questionnaire

Mergers and Acquisitions (M&A) is either a means of growth for a buyer or value realization for a seller. Either way the M&A process is complex, time consuming and highly confidential. This guide will help you prepare for a due diligence review.  Cardinal Points has a proven history in the area of channels M&A.  Contact […]

Prospect Conversation Checklist

A sales pipeline consists of leads, which turn into qualified prospects, which then go into a negotiation stage before converting into loyal customers. This checklist was designed to assist the you in plan and prepare for a meaningful and useful conversation with a client or prospect.


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