Who We Are

Cardinal Points Group has brought together a team of experts with first-hand knowledge and experience with the best practices in business transformation.

Warren R. Turner began his career with Arthur Andersen & Co. in the mid-1980s, working primarily with publicly owned and privately held clients in the high technology, manufacturing, and distribution industries.In 1993, he left Andersen as an Enterprise Group Manager to join Dickens Data Systems, Inc., as its Chief Financial Officer and Senior Vice President. Over the next five years, he helped transform the company from a small high tech manufacturer to the leading IBM distributor of midrange systems, and, in 1998, he helped Dickens realize its exit strategy of being acquired by a large public company.As a Partner and founder of Cardinal Points Group, LLC, since 1998, he guides owners and executives of value-added technology resellers, distributors, manufacturers, and independent software vendors in business planning, strategy formulation (growth and exit, services transformation), organization structure, business measurements and controls, as well as finance. A passionate advocate of small- and medium-sized businesses, Warren has co-authored and developed several financial management courses for technology resellers and solutions providers. He has taught and shared his insights with thousands of technology resellers and solutions providers, both domestically and internationally. He was also the driving force behind IBM’s Business Transformation Initiative (BTI) that Warren authored and has taught globally to resellers. In 2000, Warren also founded www.andersenalumni.com (Andersen Alumni Association) which has become the largest social network dedicated to helping alumni and retirees of Arthur Andersen & Co, Andersen Worldwide, and Arthur Andersen LLP, reconnect and stay in touch.

Pete Elliot has worked as a sales and marketing channel executive nationally and internationally for the past 20 years. He designed channel management programs, sales-driven marketing initiatives, and has specialized in creating programs to drive hardware, software, and cloud-managed service solutions into the marketplace. Most recently, Pete has consulted the small- and medium-sized business segment of the North American high-tech channel community. At Key Information Systems, an IBM Premier Business Partner and systems integrator, he created annual CIO/CMO Summits and the SMAC Competitiveness Forums on Social, Mobile, Analytics and Cloud to provide topical education to channel partners seeking critical contemporary skill sets.

Kirk Hancock is an experienced finance, accounting and operations executive with nearly 30 years of progressive experience including Big 5 and industry executive management positions with publicly held, privately held and start-up companies. He focuses on consulting with technology companies and their channel partners, most often working directly with business owners and their senior leadership teams with a heavy emphasis on profitable growth and business transformation. Kirk served previously for more than 13 years as COO and CFO for Atlanta-based global consulting company North Highland, the nation’s largest independent management consulting company with offices in 21 cities in the U.S. and London and international partnerships throughout Europe and Asia. Prior to North Highlands, Kirk served in the broadband and telecom industries, the airline IT industry, the automotive manufacturing industry, and was an accounting manager at Arthur Anderson. Kirk has a Bachelor of Science in Business Administration from Auburn University and has served in the Georgia Chamber of Commerce Education and Workforce Committee.

Aaron Wright Jr., RCC, MSCC is a registered corporate coach, a My 2nd Coach Certified Executive Coach and a certified DiSC trainer who has contributed to the success of a host of prominent business organizations. Aaron has over 25 years of experience as a human resources development specialist in addition to a Bachelor’s of Science degree in Electronic Engineering Technology. Upon acquiring his engineering degree, Aaron started working for the National Aeronautics and Space Administration (NASA) in Houston, Texas. This early phase of his career included training astronauts, using NASA’s Shuttle Mission Simulator, which Aaron describes as “the best video game in the world.” Within his first year at NASA, Aaron was promoted to management. Aaron is internationally known and has emerged as a sculptor of personal and professional excellence. From keynote addresses to training services, Aaron has a proven record of creating measurable growth and progression for today’s business professionals.

What They’re Saying About Us

“Warren Turner has been an integral contributor to our IBM Global Services Channels team and is highly respected in his area of expertise. As we have continued to strengthen and grow our services business partners, Warren’s financial and business knowledge and experience has been instrumental in helping GTS gain more clarity on challenges small businesses are facing. He understands the financial impacts of running a services business and provides strategic planning with actionable steps that lead to profitability. He is well respected, engaging and a valued asset to any business looking to grow their business profitably.”

Bob Hoey, IBM Vice President, Financial Services Sector, IBM North America

“L6TM Methodology from Cardinal Points Group was instrumental in helping our organization better understand how capabilities are transformed into competencies that are measureable and profitable to create a higher value business,” said Eyal Abukasis, vice president of Sales and Marketing at Blue Agility, a company given a 2014 IBM Beacon Award for driving business value and transforming the way their clients do businesses. “L6TM Methodology offers key principles for streamlining sales processes, creates a path for investment in marketing and sales development and helps us better understand our target market. It’s changed the way we run our business…for the better.”

Eyal Abukasis, VP of Sales and Marketing, Managing Partner at Blue Agility

“Warren does an excellent job leading Business Transformation Workshops. His breadth of experience and the content he presents really gives a partner key things to move forward on as they grow their organizations.”

Stephen Mateer, Software Channel Account Manager for Avnet at IBM

“We commissioned Warren to run a number of Transformation / Evolution workshops in late 2012, for some key IBM Business Partners in the UK, on the recommendation of our IBM USA colleagues. 

Warren brings an extensive array of experience, skills, tips, coaching, advice and guidance. Even more important is that he makes it relevant and current for the audience. His attention to detail and preparation was excellent. The feedback on Warren and the workshop content, from our Business Partners (inc. owners, MDs, C-suite execs, board members) was glowing, and many mentioned his personable and open style.”

Daniel Rendell, Client Manager - helping businesses use IBM technology

Proven Success

We offer expert and established services in business planning, growth and exit strategies, organizational structure, business measurement and controls as well as finance support. Our success is proven; we’ve authored and facilitated a number of business transformation workshops for IT vendors and their leading partners representing numerous business lines, including IBM, Arrow Electronics, Ingram Micro, Cisco, Toshiba, HP, Juniper, Palo Alto, VMware, EMC SAP, Microsoft, Fujitsu, Nokia, Lenovo, Apple and Google.

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