Swimming in an ocean of social media it’s easy to get tangled up and drown in digital content pollution. Long before today’s chest beating of Social Media, and Digital Content Marketing, a brilliant and trusted mentor gave me these three tips regarding business development.
- Be relevant, know your audience, what resonates and what you can offer them. “Stop Writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.” – Joe Pulizzi, founder Content Marketing Institute
- Be clear and consistent in your message, don’t waste someone’s time. “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” – David Oglivy
- Be yourself, not a poser, people like genuine, it establishes trust. “Be yourself. Everyone else is already taken.” – Oscar Wilde
These tips still ring true today. I recently came across an 80-second video which illustrates the above points. I hope you will check out Cullman Liquidators and pay attention to the number of views. It may also bring you a little bit of joyful laughter. Having watched the video, you may want to reflect on the tips above but a few more notable marketing quotes:
“People need stories more than bread itself. They tell us how to live, and why.” – Arabian Nights
“Don’t talk about your product like it’s a dad-gum rainbow.” – Marcus Sheridan, The Sales Lion
“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou
Best wishes as you move forward in your business development efforts. Remember content may be King, but it can also be a business’ life guard!
As always, I welcome your likes, comments, and shares.